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Tiny clothing stock that could be a great opportunity in the making (PVH, FBCD, UA, TPR, AEO, TJX, GPS, URBN)

Of all the trends to watch for investors emerging from the pandemic, the apparel industry could be one of the most interesting given that the return to normal life involves more in-person public appearances and social activities after a long period of absence.

This has huge implications for fashion and apparel companies as people have to rebuild their wardrobes, which positions the industry for outsized growth compared to other market sectors.

People are also better off financially than they were before the pandemic, so there is consumer buying power to meet this need. Indeed, according to, Americans hid $2.7 trillion in excess savings during the pandemic even as inflation rates hit an all-time high (1).

This is especially true for the most affluent consumers (2).

With both need and means aligned, investors may want to pay particular attention to apparel (3) stocks such as PVH Corp. HPVUnder Armor Inc. Class C AUTapestry Inc. TRPAmerican Eagle Outfitters Inc. AEOTJX Cos. TJXGap inc. GPSand Urban Outfitters Inc. URBN. (4)

However, one small-cap name in the space might deserve closer scrutiny given that it seems to be emerging as a new up-and-coming prospect without much crowd interest yet: FBC Holding Inc. FBCD.

FBCD is truly centered around its core brand, Formrunner Apparel Inc., which is a wholly owned subsidiary of FBC Holding, Inc. Formrunner Apparel Inc. offers a variety of high-end streetwear and accessories located in Scottsdale, Arizona. (5)

Formrunner can be viewed and purchased from the company’s website at

FBC Management Inc. FBCD is a small, up-and-coming apparel brand dedicated to individual identity and expression.

The company recently announced that it was looking to establish a brand ambassador as a potential outlet to expand the apparel line to gain a better name in the world.

According to its release, the company has worked diligently to enter the entertainment/music industry through multiple connections and relationships with major hip-hop and rap artists.

In other words, we may not have too much time to wait for the real news, which could potentially be a big catalyst for FBCD stocks.

As the company noted, the apparel market encompasses all types of apparel, from activewear to workwear, value apparel to luxury pieces. After struggling in 2020 during the coronavirus pandemic, when sales in the apparel industry took a hit, global demand for clothing and footwear is expected to pick up again.

FBC Management Inc. FBCD CEO and President Lisa Nelson said, “Having a Brand Ambassador to represent our apparel line will allow Formrunner Apparel to reach its true potential as well as explosive revenue and exposure…In 2022, Ambassadors branding are the most impactful way to boost a brand. Brand ambassadors bring the human aspect to marketing campaigns. The more people know about a brand, the more likely they are to buy. They can also help create positive reviews and comments online, which affects how potential customers view products. » (6)

FBCD shares are more than oversold. The stock is down sharply year-on-year (7). The RSI printed as low as 23 during the decline and is still near 30 on the weekly chart, which technicians usually treat as an oversold signal to the upside (8). If major news tying the Formrunner brand to a major entertainment influencer hits the stock in this deeply oversold state, it could get extremely interesting very quickly.


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