Reddit: the social network reveals its intention to open an office in Sydney
The social network known as the “Internet’s first page” is opening an Australian office to challenge other tech giants.
The social network known as “the first page of the Internet” is settling in Australia.
Reddit will officially open an office in Sydney on Monday – the multibillion-dollar company’s first presence in the Southern Hemisphere and only its third outside the United States – in a bid to grow its Australian audience and challenge Facebook and Twitter.
The local branch of the world’s most famous bulletin board will be led by former Woolworths, Twitter and Amazon executive David Ray.
Reddit COO Jen Wong said the company chose Australia as the latest target after local audiences grew by more than 40% over the past year.
“We have been fortunate to experience strong organic growth in our Australian user base in recent years and this represents a significant opportunity to improve our local offering in a more targeted and nuanced way,” said Ms. Wong.
“From building our highly engaged Australian communities to finding homes for local brands on the platform, this launch is just the beginning of our investment in the market and the key to our broader international vision as we continue to evolve Reddit at a steady pace. “
Reddit currently has over 52 million daily active users on its platform, including an r / Australia community of over 700,000 members.
Reddit users share videos, photos, text, and web links that can be voted on by other users on over 100,000 channels called subreddits.
However, the popularity and content of the website is regularly controversial; becoming the target of criticism earlier this year when a GameStop shortening was curated into a subtitle.
Reddit is the latest in a long line of American tech giants to establish a presence in Australia, with Google and Facebook opening Australian offices in 2009, and Twitter establishing its headquarters in Sydney in 2016.