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Heru Finance, Web3.0 global asset management platform, launched by a former Facebook veteran


  • ByStartup Story | September 20, 2022

Heru Finances, a global Web 3.0 investment platform, launched today in India and Southeast Asia. The platform uses sophisticated technology and staff with a combined expertise of over 40 years investing in Web3.0 and Crypto to manage over $8.0 million in assets.

Heru Finance is a new global asset management platform that helps people invest in Web 3.0 and cryptocurrencies with its own investment strategies. It uses deep technology and a crypto team with over 40 years of investment experience to help investors achieve better returns in both bull and bear markets.

The widespread use of Web 3.0 and its underlying technology (blockchain) provides consumers with a new asset class in which to invest. Nonetheless, investors have experienced extreme volatility, regulatory crackdowns and asset freezes on major platforms over the past few months. Heru is fully compliant with the laws and provides a safer option by investing in patented techniques with higher returns in both bull and bear markets.

Heru Finances

“We started Heru because we realized that working professionals want to invest in this new asset class, but don’t have the time or enough knowledge to make the right decisions. At best, the options they have today consist of buying tokens or index funds on crypto exchanges and other platforms, which by their nature are extremely volatile – and can result in huge losses. Heru are actively managed and have shown positive returns of up to 50% over the past 3 months, compared to the crypto price capitulation over the same period,” said Prashant Malik, Founder and CEO of Heru Finance. Malik is known for being the inventor of Cassandra, the distributed database used by Netflix, Meta and several global companies. He added, Our target audience are working professionals with a total investable wealth of over 1 Cr and a long-term investment outlook. For HNIs/UHNWIs, the platform offers exclusive investment opportunities in hand-picked blockchain and web 3.0 companies that can deliver strong returns. Consider investing in Amazon, Facebook, Netflix, just as the digital revolution has begun!

Former blockchain entrepreneurs, technologists, and early investors Neeraj Bagdia, TanujMoorjani, Ganesh Kompella, and Karan Ahuja founded the company. The platform has a powerful technology stack, highlighted by a robo-advisor that assesses each client and matches them with a personalized set of investment ideas. The investment team also uses HQS (Heru Quant Stack), which turns raw data from search, social, meta and content platforms into trading signals. The team is also working on a few more tech fixes that they hope to release soon.

Web 3.0 proponents believe that all assets including real estate, commodities, art, luxury items and financial instruments (stocks, derivatives, bonds) will become digital assets. At its peak, the crypto market capitalization was $3.0 billion, a tiny proportion of total global assets. Huge potential for expansion exists.

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