In just four months since hitting the market in November, a pro-life coffee company has donated more than $3,500 to pregnancy resource centers.
Seven Weeks Coffee, founded by Anton Krecic with the help of his wife, Christa, offers ethically sourced coffee with a mission to support life.
“At seven weeks, a baby is the size of a coffee bean. So that’s where we get our name from,” Krecic said in a phone interview with The Daily Signal. “It is at the same time that a heartbeat is clearly detectable. So, our mission is to protect every beating heart by supporting ultrasound services in pregnancy care centers.
The company, which sells its coffee online, donates 10% of each sale to various pro-life pregnancy centers. Krecic said that since charitable donations are calculated based on the sale price and not the profit, customers can be confident that $1.69 of every $16.99 purchase will go directly to pro-life causes.
“We like to say it’s leading with our tithe, giving first,” Krecic said. “It’s as transparent as possible. I like to say we just move the decimal one point.
Krecic said he had always loved coffee and always supported the pro-life movement, so he decided to combine his two passions. He also saw an opening in the coffee market for alternatives to companies such as Starbucks, which donates to Planned Parenthood through its matching donation program.
“There was more need than I saw because where you buy your products is very important. Especially as Christians or as conservatives, it is really difficult to buy products from companies that correspond to our values,” he said, noting:
One of the things I like to say is that we don’t ask for a donation. We say that if you drink coffee, but consider drinking it through us, we will have a very significant impact in defending life and protecting the unborn child.
Seven Weeks Coffee has donated to resource centers such as the Cleveland Pregnancy Center; Mosaic Virginia, an alternative to abortion clinics; and Vans For Life, which provides mobile pregnancy support centers outside of abortion centers.
Krecic said he was inspired for his business by visiting a pregnancy center and seeing his mission firsthand.
“They are the hands and feet of the pro-life movement,” he said. “They are really the ones who help women, in really difficult circumstances, to choose life for their child and to share with them the Gospel and also practical resources to help them through pregnancy.”
Krecic said that in addition to the pro-life mission, one of Seven Weeks Coffee’s main goals is the coffee itself. After learning about low farmer wages, untraceable sources of supply, and pesticides in the coffee industry, he sought out premium beans from ethical sources.
“We partnered with a faith-based roaster who sources coffee through direct trade. This means they have a direct relationship with the people who grow and process the coffee,” he explained. “He comes from Ethiopia, the homeland of coffee. This is where coffee was originally found.
According to Krecic, Seven Weeks Coffee can be a model for the coffee industry.
“No pesticides, no coffee plantations, no big commercial farming equipment. So it’s as clean and natural as possible,” he said, adding:
From farm to cup, we are transforming the coffee industry by elevating people way before profits, from the farmers who grow our coffee to the pregnancy care centers we support.
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